Jim Beam

Jim Beam is the world’s best selling bourbon. The flagship brand of parent company Beam Global Spirits & Wine; approximately 5.5 million cases are sold each year, across 120 countries.

Beam Global Spirits & Wine is the fourth largest premium spirits company in the world, with nine of the top 100 premium spirits in its portfolio and $2.5 billion annual revenue. It is part of holding company Fortune Brands.

In 2005, the business added a range of new spirits to its portfolio following several acquisitions. This initiative saw the company’s sales double and the number of its brands on the top 100 premium spirits list triple.

The Challenge

During this period of acquisition the company switched from being almost 75 per cent US driven to achieving a close 50/50 split between the US and the rest of the world.

As part of a programme to accommodate these changes, the company required the installation of a new IT infrastructure across its numerous global locations, including its Glasgow-based UK offshoot, Jim Beam Brands Greater Europe.

A comprehensive corporate IT strategy was devised calling for minimal hardware in the UK; relying instead on transatlantic links for email servers and IBM AS/400 applications. The plan was to also standardise the latest Microsoft Office suite running on a Windows platform.

Due to increasing demand and the added complexities of migrating to its US parent company’s infrastructure, Jim Beam Brands Greater Europe decided to outsource its IT function.

In doing so it required a UK technology partner with the expertise to work with a global, world-class enterprise.

Solutions Delivered

ISG technology was brought on board for the initial migration, as well as to provide ongoing IT support services. Its remit was to transfer operations to the new global IT platforms, rationalise its software and introduce appropriate technical support arrangements.

In order to minimise disruption to the company’s usual operations, its expert technicians completed the migration out of hours, led by ISG’s proficient project managers. By the end of this limited timeframe the team had successfully moved all files and directory structures to a new local server, transferred email to a remote Microsoft Exchange Server in the US and installed new operating systems and applications software.

Impressed by the team’s flexibility, demonstrable dedication, professionalism and expertise, Jim Beam Brands Greater Europe elected to outsource all its hardware and software support to ISG. As part of this service, ISG maintains the company’s communication links, personal computers, servers and Microsoft Office software, as well as undertaking virus signature updates, patches and software upgrades.

Through an appropriate mix of on-site and remote troubleshooting support services, ISG continues to provide high level day-to-day consultation and support, including the proactive monitoring of network availability and performance.

Please click on the following link to download the Jim Beam case study as a PDF.


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